{"id":8554,"date":"2026-03-25T10:10:00","date_gmt":"2026-03-25T09:10:00","guid":{"rendered":"https:\/\/balencio.com\/employer-branding-in-2026-complete-guide-and-examples\/"},"modified":"2026-04-15T10:41:19","modified_gmt":"2026-04-15T08:41:19","slug":"employer-branding-in-2026-complete-guide-and-examples","status":"publish","type":"post","link":"https:\/\/balencio.com\/en\/employer-branding-in-2026-complete-guide-and-examples\/","title":{"rendered":"Employer branding in 2026 : Complete guide and examples"},"content":{"rendered":"\n<div class=\"wp-block-grimlock-wrapper alignfull  wp-block-grimlock-wrapper--inner-narrower\" style=\"--grimlock-wrapper-background-color:#F8F9FA;--grimlock-wrapper-margin-bottom:0rem;--grimlock-wrapper-padding-top:2rem;--grimlock-wrapper-border-top:0 solid #00000000;--grimlock-wrapper-border-bottom:0 solid #00000000;--grimlock-wrapper-border-left:0 solid #00000000;--grimlock-wrapper-border-right:0 solid #00000000\"><div class=\"wp-block-grimlock-wrapper__bg\"><\/div><div class=\"wp-block-grimlock-wrapper__bg-overlay\"><\/div><div class=\"wp-block-grimlock-wrapper__inner\"><div style=\"font-style:normal;font-weight:500;text-transform:uppercase\" class=\"taxonomy-category has-text-align-center wp-block-post-terms has-text-color has-black-color has-text-bigger-font-size\"><a href=\"https:\/\/balencio.com\/en\/resources\/articles\/\" rel=\"tag\">Articles<\/a><\/div>\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h1 class=\"has-text-align-center wp-block-post-title\">Employer branding in 2026 : Complete guide and examples<\/h1>\n\n\t\t\t<div  class=\" wp-block-grimlock-divider alignfull grimlock-divider grimlock-divider--flip-shape-horizontally grimlock-divider--align-icon-center-center\" style=\"--grimlock-divider-shape-color:#F8F9FA;--grimlock-divider-icon-color:#000000;--grimlock-divider-background-color:#fefefe;--grimlock-divider-icon-size:20px;--grimlock-divider-height:100px;--grimlock-divider-margin-top:0px;--grimlock-divider-margin-bottom:0px;z-index:0;\"  >\n\t\t\t\t\n\t\t\t<div class=\"grimlock-divider__icon\">\n\n\t\t\t\t<svg width=\"40\" height=\"40\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><\/svg>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t<div class=\"grimlock-divider__shape\">\n\t\t\t\t<svg viewBox=\"0 0 1600 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" preserveAspectRatio=\"none\" class=\"grimlock-divider-svg grimlock-divider-svg--curve\" aria-hidden=\"true\"><path d=\"M1610 177.3C1423 122.9 1133.3 88 808 88c-334.7 0-631.8 37-818 94.1v28h1620v-32.8z\"><\/path><\/svg>\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n<div class=\"wp-block-grimlock-wrapper alignfull  wp-block-grimlock-wrapper--inner-narrow\" style=\"--grimlock-wrapper-border-top:0 solid #00000000;--grimlock-wrapper-border-bottom:0 solid #00000000;--grimlock-wrapper-border-left:0 solid #00000000;--grimlock-wrapper-border-right:0 solid #00000000;--grimlock-wrapper-overflow:visible\"><div class=\"wp-block-grimlock-wrapper__bg\"><\/div><div class=\"wp-block-grimlock-wrapper__bg-overlay\"><\/div><div class=\"wp-block-grimlock-wrapper__inner\">\n<div class=\"wp-block-group has-balencio-grey-600-color has-text-color has-text-smaller-font-size is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-80041ad0 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Post\u00e9 le<\/p>\n<\/div><\/div>\n\n\n<div class=\"has-text-align-left wp-block-post-date\"><time datetime=\"2026-03-25T10:10:00+01:00\">25 March 2026<\/time><\/div><\/div>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-embed-aspect-16-9 wp-has-aspect-ratio has-balencio-blue-500-color has-text-color\" style=\"font-style:normal;font-weight:500\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\"><\/span><\/span> reading time<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio\"><\/div>\n\n\n<figure style=\"width:100%;\" class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-post-featured-image\"><img decoding=\"async\" width=\"2560\" height=\"1600\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Marque employeur\" style=\"object-fit:cover;\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-scaled.png 2560w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-300x188.png 300w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-1024x640.png 1024w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-768x480.png 768w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-1536x960.png 1536w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-2048x1280.png 2048w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/marque-employeur-1850x1156.png 1850w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p><a href=\"https:\/\/balencio.com\/en\/employer-branding\/\">Employer branding<\/a> has become one of an organization\u2019s most valuable strategic assets. In a job market where candidates have choices, companies that neglect their employer image face a double penalty: they attract fewer candidates and retain fewer employees. This guide provides the keys to turning it into a driver of sustainable performance.  <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"employer-branding-definition-and-scope\"><strong><strong><strong><strong>Employer branding : Definition and scope<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p>Employer branding (or \u201cemployer brand\u201d in English) refers to an organization\u2019s image and reputation as an employer\u2014that is, the perception that potential candidates, current employees, and former employees have of what it is like to work for the company.<\/p>\n\n\n\n<p>It differs from the corporate brand (the image perceived by customers) but is closely linked to it : the two reinforce each other. A company admired by its customers but known as a poor employer will pay a high price in the talent market. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"the-3-fundamental-components-of-employer-branding\"><strong><strong><strong><strong><strong><strong>The 3 fundamental components of employer branding<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Employer identity (EVP : Employee Value Proposition)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>External employer brand image<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Internal employer brand image<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">What the company promises its employees: its culture, values, benefits, and career development opportunities. This is the foundation of any employer branding strategy. Without a clear EVP, everything else becomes empty communication.  <\/td><td class=\"has-text-align-center\" data-align=\"center\">The perception of candidates and the labor market. It is shaped by review platforms (Glassdoor, Indeed), social media, student forums, employer rankings, and former employees\u2019 testimonials. <\/td><td class=\"has-text-align-center\" data-align=\"center\">The perception of current employees. This is the day-to-day lived reality. If the internal image diverges from the external promise, the employer brand is inevitably weakened, and employees themselves become the best (or worst) ambassadors.  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"employer-branding-vs-employee-experience-whats-the-difference\"><strong><strong><strong><strong>Employer branding vs. Employee experience : What\u2019s the difference?<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Employer branding<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Employee experience<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">What you say and promise as an employer<\/td><td class=\"has-text-align-center\" data-align=\"center\">What you actually deliver to your employees\u2019 lived experience<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Perceived externally (by candidates and the talent market)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Experienced internally (by current employees)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Talent attraction lever<\/td><td class=\"has-text-align-center\" data-align=\"center\">Talent <a href=\"https:\/\/balencio.com\/en\/employer-branding\/retention\/\">retention <\/a>and <a href=\"https:\/\/balencio.com\/en\/employer-branding\/engagement\/\">engagement <\/a>lever<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">HR communication tool<\/td><td class=\"has-text-align-center\" data-align=\"center\">Operational and managerial HR process<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Measured through awareness, attractiveness, and applications<\/td><td class=\"has-text-align-center\" data-align=\"center\">Measured through engagement, <a href=\"https:\/\/balencio.com\/en\/employer-branding\/satisfaction\/\">satisfaction<\/a>, and turnover<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u2757<strong>The link between the two is crucial <\/strong>: strong employer branding is built on an authentic HR promise. You cannot communicate what you do not embody. The most attractive organizations are those whose external image truly reflects the day-to-day reality experienced by their employees.  <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"employer-branding-the-data-behind-the-investment\"><strong><strong><strong>Employer branding : The data behind the investment<\/strong><\/strong><\/strong><\/h2>\n\n\n<p>The data is unequivocal : investing in employer branding generates a measurable return on investment, both in recruitment and in employee <a href=\"https:\/\/balencio.com\/en\/employer-branding\/retention\/\">retention <\/a>and overall organizational performance.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>75%<\/strong><br\/><br\/>Of active candidates research an employer\u2019s reputation before applying.<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>50%<\/strong><br\/><br\/>reduction in cost per hire for companies with a strong employer brand<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>28%<\/strong><br\/><br\/>reduction in turnover for organizations with a well-defined employer brand<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>1 in 3<\/strong><br\/><br\/>candidates refuse a job offer, even a well-paid one, if the employer brand is weak<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>96%<\/strong><br\/><br\/>of companies believe that employer branding directly impacts their ability to recruit<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2\u00d7<\/strong><br\/><br\/>more qualified applications for companies with a strong employer brand<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-5-pillars-of-a-strong-employer-brand\"><strong><strong><strong><strong>The 5 pillars of a strong employer brand<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p>Building a strong employer brand does not happen by chance. It is based on five interdependent pillars that HR leaders and executives must manage in a coherent and continuous way. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"pillar-1-evp-employee-value-proposition-your-employer-promise\"><strong><strong><strong><strong>Pillar 1 : EVP (Employee Value Proposition) : Your employer promise<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>The EVP is the foundation of your employer brand. It answers the fundamental question : \u201cWhy would someone choose to work here rather than for a competitor?&#8221;  <\/p>\n\n\n\n<p>It articulates what you offer that is distinctive : tangible benefits, the impact of the work, career development opportunities, and <a href=\"https:\/\/balencio.com\/en\/well-being-at-work\/mental-health-energy\/\">quality of work life<\/a>, beyond salary alone.<\/p>\n\n\n\n<p><strong>The 5 dimensions of an effective EVP<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Compensation &amp; benefits : competitive and transparent package<\/li>\n\n\n\n<li>Work environment : working conditions, flexibility, and equipment<\/li>\n\n\n\n<li>Culture &amp; values : what makes the company unique in everyday life<\/li>\n\n\n\n<li>Development : training, career prospects, and mobility<\/li>\n\n\n\n<li>Purpose &amp; impact : the company\u2019s mission and individual contribution<\/li>\n<\/ol>\n\n\n<h3 class=\"wp-block-heading\" id=\"pillar-2-candidate-experience-the-first-contact-with-your-brand\"><strong><strong><strong><strong>Pillar 2 : Candidate experience : The first contact with your brand<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>The candidate journey is the first tangible point of contact with your employer brand. A recruitment process that is long, opaque, or impersonal damages your image, even among unsuccessful candidates, who become your ambassadors (positive or negative) on social networks. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Care for every stage of the candidate journey : job postings, communication, interviews, and feedback<\/li>\n\n\n\n<li>Ensure responses to all candidates, even those not selected : 77% never receive a reply<\/li>\n\n\n\n<li>Humanize interviews : allow candidates to ask their own questions<\/li>\n\n\n\n<li>Measure candidate <a href=\"https:\/\/balencio.com\/en\/employer-branding\/satisfaction\/\">satisfaction <\/a>via post-interview NPS<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"pillar-3-digital-presence-and-review-platforms\"><strong><strong><strong><strong>Pillar 3 : Digital presence and review platforms<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>In 2026, your employer brand is built as much online as it is within your organization. Platforms such as Glassdoor, Indeed, LinkedIn, and Welcome to the Jungle are often the first points of contact between candidates and your employer brand. Your presence on these platforms must be active, authentic, and carefully managed.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize your LinkedIn company page (news, values, employee testimonials)<\/li>\n\n\n\n<li>Claim and manage your Glassdoor profile, and respond to reviews, whether positive or negative<\/li>\n\n\n\n<li>Create regular content about company life: behind the scenes, projects, and team interviews<\/li>\n\n\n\n<li>Highlight your employer labels and certifications (Great Place to Work, Happy Trainees, etc.)<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"pillar-4-employee-advocacy-your-employees-as-your-first-ambassadors\"><strong><strong><strong><strong>Pillar 4 : Employee advocacy : Your employees as your first ambassadors<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>An employee\u2019s testimony is three times more credible than official company communication. Your employees are your best ambassadors, provided they are motivated and given the tools and opportunities to share their authentic experiences. <\/p>\n\n\n\n<p><strong>\u2753How to activate employee advocacy<\/strong><\/p>\n\n\n\n<p>Create a structured program : identify your natural ambassadors, train them to share authentic content on LinkedIn, provide them with resources (templates, visuals, post ideas), and recognize and reward their engagement.<\/p>\n\n\n\n<p>Avoid overly corporate content ; authenticity is the number one driver of credibility.<\/p>\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"pillar-5-consistency-between-promise-and-reality\"><strong><strong><strong><strong><strong>Pillar 5 : Consistency between promise and reality<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p class=\"has-text-align-left\">This is the most critical and most often overlooked pillar. Attractive employer messaging that does not match employees\u2019 lived reality is counterproductive : it attracts candidates who leave quickly, increasing <a href=\"https:\/\/balencio.com\/turnover-et-rotation-du-personnel-quelles-solutions\/\">turnover <\/a>and damaging your reputation on review platforms. <\/p>\n\n\n\n<p class=\"has-text-align-left\">\ud83e\udd47<strong>Golden rule<\/strong> : Only communicate what you truly embody. An authentic employer brand, even if imperfect, is always more effective than an idealized image that fails to meet expectations. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-your-employer-brand-a-6step-method\"><strong><strong><strong><strong>How to build your employer brand : A 6-step method<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<p>Here is the structured approach that the most effective HR leaders and executives follow to build or strengthen their employer brand in a sustainable way.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-audit-understanding-your-current-image\"><strong><strong><strong><strong>Step 1 \u2013 Audit : Understanding your current image<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Before communicating, you need to understand where you stand. An employer branding audit assesses your image internally (employee surveys, <a href=\"https:\/\/balencio.com\/en\/voice-of-employee\/enps\/\">eNPS<\/a>, exit interviews) and externally (Glassdoor reviews, LinkedIn reputation, competitor benchmarking). This is an essential starting point for identifying your strengths to build on and your blind spots to address.  <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-define-your-evp-the-backbone-of-your-strategy\"><strong><strong><strong>Step 2 \u2013 Define your EVP : The Backbone of Your Strategy<\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Based on the audit, co-build your EVP with representatives from across your workforce (tenure, roles, generations). Your EVP must be distinctive, authentic, and memorable. It is then translated into key messages tailored to each audience: students, experienced professionals, and international talent.  <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-align-internally-before-communicating-externally\"><strong><strong><strong><strong>Step 3 \u2013 Align internally before communicating externally<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Share your EVP internally and ensure it resonates with employees\u2019 lived experience. Address any identified gaps before rolling out external communications. This step is often skipped, yet it is the most costly mistake.  <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-deploy-your-employer-content-strategy\"><strong><strong><strong><strong>Step 4 \u2013 Deploy your employer content strategy<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Build a 12-month employer editorial plan : employee testimonials, job role spotlights, \u201cday-in-the-life\u201d content, internal survey results, and HR updates. Vary formats (video, articles, infographics, podcasts) and channels (LinkedIn, career sites, job fairs, and campuses). <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-optimize-the-endtoend-candidate-experience\"><strong><strong><strong><strong>Step 5 \u2013 Optimize the end-to-end candidate experience<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Every interaction with a candidate is an opportunity to strengthen (or damage) your employer brand. Review your recruitment process through the lens of experience: job postings, career page, interviews, and <a href=\"https:\/\/balencio.com\/en\/employer-branding\/onboarding\/\">onboarding<\/a>. Aim for a candidate experience that is as carefully designed as your customer experience.  <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"step-6-measure-optimize-and-iterate\"><strong><strong><strong><strong>Step 6 \u2013 Measure, optimize, and iterate<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<p>Employer branding is not a one-off project but a living asset that must be managed over time. Define your KPIs, track them regularly, and adjust your strategy based on results and market changes. <\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure-the-effectiveness-of-your-employer-brand\"><strong><strong>How to measure the effectiveness of your employer brand ?<\/strong><\/strong><\/h2>\n\n\n<p>What cannot be measured cannot be improved. Here are the key indicators to include in your employer branding dashboard to manage your strategy with rigor. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Employer branding KPIs<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Objective \/ Benchmark<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/balencio.com\/en\/voice-of-employee\/enps\/\">eNPS <\/a>(Employee Net Promoter Score)<\/td><td class=\"has-text-align-center\" data-align=\"center\">&gt; 30 : key indicator of pride and willingness to recommend<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Employee referral rate (employee advocacy \/ referrals)<\/td><td class=\"has-text-align-center\" data-align=\"center\">&gt; 30% of hires through internal referrals<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Average Glassdoor \/ Indeed rating<\/td><td class=\"has-text-align-center\" data-align=\"center\">&gt; 3.8 \/ 5 : perceived attractiveness threshold for candidates<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Number of unsolicited applications<\/td><td class=\"has-text-align-center\" data-align=\"center\">20% increase after strategy deployment<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Job offer acceptance rate<\/td><td class=\"has-text-align-center\" data-align=\"center\">&gt; 85% : indicator of job offer attractiveness<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Voluntary <a href=\"https:\/\/balencio.com\/turnover-et-rotation-du-personnel-quelles-solutions\/\">turnover <\/a>rate within 12 months<\/td><td class=\"has-text-align-center\" data-align=\"center\">Below the industry average<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Engagement on employer branding content (LinkedIn)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Reach, likes, shares, and comments increasing<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Recruitment process completion rate<\/td><td class=\"has-text-align-center\" data-align=\"center\">&gt; 70% : measures the quality of the candidate experience<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"7-best-practices-for-an-authentic-and-sustainable-employer-brand\"><strong><strong>7 Best practices for an authentic and sustainable employer brand<\/strong><\/strong><\/h2>\n\n\n<div class=\"wp-block-getwid-media-text-slider wp-block-getwid-media-text-slider--current-slide-1 has-arrows-outside has-dots-outside\" data-labels=\"[&quot;Slide 1&quot;,&quot;Slide 2&quot;,&quot;Slide 3&quot;,&quot;Slide 4&quot;,&quot;Slide 5&quot;,&quot;Slide 6&quot;,&quot;Slide 7&quot;]\" data-animation=\"fadeIn\" data-duration=\"1500ms\" data-delay=\"0ms\"><div class=\"wp-block-getwid-media-text-slider__slides-wrapper\"><div class=\"wp-block-getwid-media-text-slider__content\" data-slide-autoplay=\"false\" data-slide-pause-on-hover=\"true\" data-slide-autoplay-speed=\"5000\" data-slide-speed=\"1000\" data-infinite=\"true\">\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-1\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-ba6ed8821cf9f47209a66ddb0fd717a0\" id=\"1-involve-the-executive-committee-from-the-outset\"><strong>1 \u2013 Involve the executive committee from the outset<\/strong><\/h2>\n\n\n<p>Employer branding cannot be driven by HR alone. It involves the credibility of the entire organization. Leaders must be the first ambassadors: their presence on LinkedIn, their voice in the media, and their day-to-day behavior embody the employer promise.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-2\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-c1415163ccd6ffb2d1b0ce7f479c9927\" id=\"2-tailor-your-messaging-to-the-profiles-you-are-targeting\"><strong>2 \u2013 Tailor your messaging to the profiles you are targeting<\/strong><\/h2>\n\n\n<p>A generic message speaks to no one. Segment your communication according to your priority targets: recent graduates vs experienced professionals, engineers vs sales roles, local vs international profiles. Each audience has its own codes, channels, and expectations.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-3\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-f19ac7d4954208e9f097da3b87fe5512\" id=\"3-focus-on-video-and-storytelling\"><strong>3 \u2013 Focus on video and storytelling<\/strong><\/h2>\n\n\n<p>Video content generates 5 times more engagement than text content on LinkedIn. Authentic storytelling\u2014employee interviews, immersive \u201cday-in-the-life\u201d content, and testimonials about the company\u2019s concrete benefits\u2014is the most effective format for bringing your employer brand to life. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-4\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-5f322a76ecf8379dff1f5d10abeea1b6\" id=\"4-highlight-your-csr-policy-and-commitments\"><strong>4 \u2013 Highlight your CSR policy and commitments<\/strong><\/h2>\n\n\n<p>For 64% of millennials, a company\u2019s mission and values matter more than salary. Your organization\u2019s environmental, social, and governance impact has become a key employer value proposition\u2014provided it is genuine and well substantiated. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-5\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-e2754a74a29ef93d76aab47f9930ce68\" id=\"5-systematically-respond-to-online-reviews\"><strong>5 \u2013 Systematically respond to online reviews<\/strong><\/h2>\n\n\n<p>Never responding to Glassdoor or Indeed reviews is one of the most costly mistakes. Responding to reviews\u2014including negative ones\u2014with respect and professionalism demonstrates your maturity and your ability to listen. Candidates pay as much attention to responses as they do to the reviews themselves.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-6\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-ae88b8e021c8ca3c017417ae8cd789e5\" id=\"6-integrate-employer-branding-into-onboarding\"><strong>6 \u2013 Integrate employer branding into onboarding<\/strong><\/h2>\n\n\n<p>The first weeks of a new employee are crucial for embedding alignment with your culture and turning new hires into early ambassadors. A structured, welcoming onboarding experience aligned with your EVP is one of the best safeguards against early turnover. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-media-text-slider-slide wp-block-getwid-media-text-slider-slide__content-wrapper slide-7\"><div class=\"wp-block-getwid-media-text-slider-slide__content\">\n<div class=\"wp-block-getwid-media-text-slider-slide-content\"><figure class=\"wp-block-getwid-media-text-slider-slide-content__media\"><img decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg\" alt=\"Fond avec un d\u00e9grad\u00e9 de couleur bleu pastel\" class=\"wp-block-getwid-media-text-slider-slide-content__image wp-image-7850\" srcset=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888.jpg 626w, https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/fond-texture-degrade-couleur-pastel-bleu-abstrait-mode_120819-694-1061823888-300x169.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><div class=\"wp-block-getwid-media-text-slider-slide-content__media-overlay\" style=\"opacity:0.3\"><\/div><\/figure><div class=\"wp-block-getwid-media-text-slider-slide-content__content\"><div class=\"wp-block-getwid-media-text-slider-slide-content__content-wrapper\"><h2 class=\"wp-block-heading has-balencio-white-color has-text-color has-link-color wp-elements-8b3368df48dbd34bbd770d8295e3262a\" id=\"7-build-and-lead-a-network-of-alumni\"><strong>7 &#8211; Build and lead a network of alumni<\/strong><\/h2>\n\n\n<p>Your former employees are an underutilized resource. A well-managed alumni network generates qualified applications (boomerang employees), business opportunities, and long-term ambassadors in the talent market. 40% of companies with an alumni program report a significant increase in their employer brand awareness.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-mistakes-that-sabotage-your-employer-brand\"><strong><strong>5 mistakes that sabotage your employer brand<\/strong><\/strong><\/h2>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Common mistake<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Best practice<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Communicating a PVE not experienced internally : gap between promise and reality<\/td><td class=\"has-text-align-center\" data-align=\"center\">Align internally before communicating externally, authenticity is paramount.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Entrust the employer brand solely to communication, without HR involvement<\/td><td class=\"has-text-align-center\" data-align=\"center\">Co-manage the strategy with HR, General Management, and managers<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ignore negative reviews on Glassdoor or Indeed<\/td><td class=\"has-text-align-center\" data-align=\"center\">Respond to all reviews with respect and transparency within 72 hours<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Produce content that is too corporate, without a human voice or authenticity<\/td><td class=\"has-text-align-center\" data-align=\"center\">Putting employees at the heart of storytelling: real people, real stories<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Treat the employer brand as a one-time project (annual campaign)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Manage the employer brand as a continuous strategic asset with a dedicated budget<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"checklist-your-12-priority-actions-to-build-a-strong-employer-brand\"><strong><strong>Checklist : your 12 priority actions to build a strong employer brand<\/strong><\/strong><\/h2>\n\n\n<p>Assess the current state of your employer brand and identify your immediate priorities. Check off what is already in place within your organization. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u2705<\/td><td>Carry out a comprehensive audit of your internal and external employer image (surveys, reviews, benchmark)<\/td><\/tr><tr><td>\u2705<\/td><td>Formalize your EVP (Employee Value Proposition) with representative employees<\/td><\/tr><tr><td>\u2705<\/td><td>Check the consistency between your EVP and the reality experienced by your employees<\/td><\/tr><tr><td>\u2705<\/td><td>Optimize your LinkedIn company page and your Glassdoor profile<\/td><\/tr><tr><td>\u2705<\/td><td>Set up an employer content plan over 12 months (testimonials, behind-the-scenes interviews, portraits)<\/td><\/tr><tr><td>\u2705<\/td><td>Launch an employee advocacy program with your most engaged employees<\/td><\/tr><tr><td>\u2705<\/td><td>Revoir l&#8217;exp\u00e9rience candidat de bout en bout (offre, entretien, r\u00e9ponse, onboarding)<\/td><\/tr><tr><td>\u2705<\/td><td>Define and track your employer brand KPIs (eNPS, co-optation, Glassdoor score, applications)<\/td><\/tr><tr><td>\u2705<\/td><td>Train your managers in their role as employer ambassadors<\/td><\/tr><tr><td>\u2705<\/td><td>Integrate your CSR commitments into your employer communication<\/td><\/tr><tr><td>\u2705<\/td><td>Systematically respond to online reviews (positive and negative)<\/td><\/tr><tr><td>\u2705<\/td><td>Create or animate your alumni network to make it a pool of talent and ambassadors<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p><a href=\"https:\/\/balencio.com\/en\/employer-branding\/\">Employer branding<\/a> is no longer a luxury reserved for large companies with extensive communications teams. Today, it is a strategic imperative for any organization that wants to attract the talent it needs, reduce recruitment costs, and retain employees over time, with a direct and measurable impact on overall performance. <\/p>\n\n\n\n<p>For HR leaders, this is an opportunity to position the HR function as a co-pilot of the growth strategy. For executives and managers, it is a recognition that the employer brand is built\u2014or damaged\u2014every day, in every interaction with employees and candidates. <\/p>\n\n\n\n<p>The strongest employer brand is not the one that claims to be the best. It is the one whose employees spontaneously attest that it delivers on its promises. <\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\"><span class=\"popup-trigger popmake-3063 \" data-popup-id=\"3063\" data-do-default=\"0\">Contact us<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"102\" height=\"99\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2026\/03\/caroline_iweins-3.png\" alt=\"Portrait de Caroline Iweins\" class=\"wp-image-7915\" style=\"width:46px;height:auto\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div style=\"font-style:normal;font-weight:600;\" class=\"wp-block-post-author-name\">Caroline Iweins<\/div>\n\n\n<p class=\"has-balencio-grey-700-color has-text-color has-text-smaller-font-size\">Head of Research & Development<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column column--sticky is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-grimlock-wrapper  wp-block-grimlock-wrapper--inner-full box--shadowed\" style=\"--grimlock-wrapper-padding-top:2rem;--grimlock-wrapper-padding-right:1rem;--grimlock-wrapper-padding-bottom:2rem;--grimlock-wrapper-padding-left:1rem;--grimlock-wrapper-border-top:1px solid #EAECEF;--grimlock-wrapper-border-bottom:1px solid #EAECEF;--grimlock-wrapper-border-left:1px solid #EAECEF;--grimlock-wrapper-border-right:1px solid #EAECEF;--grimlock-wrapper-border-top-left-radius:27px;--grimlock-wrapper-border-top-right-radius:0px;--grimlock-wrapper-border-bottom-left-radius:27px;--grimlock-wrapper-border-bottom-right-radius:27px\"><div class=\"wp-block-grimlock-wrapper__bg\"><\/div><div class=\"wp-block-grimlock-wrapper__bg-overlay\"><\/div><div class=\"wp-block-grimlock-wrapper__inner\">\n<p class=\"has-text-align-left has-balencio-blue-500-color has-text-color has-h-5-font-size\">Table of content<\/p>\n\n\n<ul class=\"simpletoc-list\">\n<li><a href=\"#employer-branding-definition-and-scope\">Employer branding : Definition and scope<\/a>\n\n\n<\/li>\n\n<li><a href=\"#employer-branding-the-data-behind-the-investment\">Employer branding : The data behind the investment<\/a>\n\n<\/li>\n<li><a href=\"#the-5-pillars-of-a-strong-employer-brand\">The 5 pillars of a strong employer brand<\/a>\n\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<li><a href=\"#how-to-build-your-employer-brand-a-6step-method\">How to build your employer brand : A 6-step method<\/a>\n\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<\/li>\n\n<li><a href=\"#how-to-measure-the-effectiveness-of-your-employer-brand\">How to measure the effectiveness of your employer brand ?<\/a>\n\n<\/li>\n<li><a href=\"#7-best-practices-for-an-authentic-and-sustainable-employer-brand\">7 Best practices for an authentic and sustainable employer brand<\/a>\n\n<\/li>\n<li><a href=\"#1-involve-the-executive-committee-from-the-outset\">1 \u2013 Involve the executive committee from the outset<\/a>\n\n<\/li>\n<li><a href=\"#2-tailor-your-messaging-to-the-profiles-you-are-targeting\">2 \u2013 Tailor your messaging to the profiles you are targeting<\/a>\n\n<\/li>\n<li><a href=\"#3-focus-on-video-and-storytelling\">3 \u2013 Focus on video and storytelling<\/a>\n\n<\/li>\n<li><a href=\"#4-highlight-your-csr-policy-and-commitments\">4 \u2013 Highlight your CSR policy and commitments<\/a>\n\n<\/li>\n<li><a href=\"#5-systematically-respond-to-online-reviews\">5 \u2013 Systematically respond to online reviews<\/a>\n\n<\/li>\n<li><a href=\"#6-integrate-employer-branding-into-onboarding\">6 \u2013 Integrate employer branding into onboarding<\/a>\n\n<\/li>\n<li><a href=\"#7-build-and-lead-a-network-of-alumni\">7 &#8211; Build and lead a network of alumni<\/a>\n\n<\/li>\n<li><a href=\"#5-mistakes-that-sabotage-your-employer-brand\">5 mistakes that sabotage your employer brand<\/a>\n\n<\/li>\n<li><a href=\"#checklist-your-12-priority-actions-to-build-a-strong-employer-brand\">Checklist : your 12 priority actions to build a strong employer brand<\/a>\n\n<\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a>\n<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-grimlock-wrapper  wp-block-grimlock-wrapper--inner-full box--shadowed\" style=\"--grimlock-wrapper-margin-top:2rem;--grimlock-wrapper-border-top:0 solid #00000000;--grimlock-wrapper-border-bottom:0 solid #00000000;--grimlock-wrapper-border-left:0 solid #00000000;--grimlock-wrapper-border-right:0 solid #00000000;--grimlock-wrapper-border-top-left-radius:27px;--grimlock-wrapper-border-bottom-left-radius:27px;--grimlock-wrapper-border-bottom-right-radius:27px\"><div class=\"wp-block-grimlock-wrapper__bg\"><\/div><div class=\"wp-block-grimlock-wrapper__bg-overlay\"><\/div><div class=\"wp-block-grimlock-wrapper__inner\">\n<figure class=\"wp-block-image size-full w-100\"><img decoding=\"async\" width=\"2055\" height=\"1479\" src=\"https:\/\/balencio.com\/wp-content\/uploads\/2025\/12\/newsletter-2.png\" alt=\"\" class=\"wp-image-6699\" 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